Writing a strong fundraising letter can be the most effective way to raise money. It’s easy, inexpensive and a great way to share your story with others. This letter can be sent to extended family, friends, neighbors, old college roommates, training partners and just about anybody else that you can think of. Below are a few suggestions for writing a successful fundraising letter.
Make it personal
Participating in a triathlon is a big accomplishment. Let people know what is motivating you to do it. Give them an idea of the commitment it takes to train for the race. Tell them about your involvement in the Janus Charity Challenge and why it’s important to you. Introduce them to your charity and why you chose to raise money for them.
Short and sweet
Keep your letter to ONE page. If it is too long, you will lose the reader's interest.
Ask
Be sure you clearly state that you are looking for help and include a specific call to action (encourage them to write a check, donate on line, pledge you per mile, come to your fundraising event, etc.). Tie your message into the cause of your charity. Make sure your charity gives you statistics about the good work it’s doing and share this information with your potential donors. People will give more freely when you tug at their heartstrings and when you show them how their contribution really can make a difference.
Communicate your goal and offer suggested giving levels
We recommend sharing your overall fundraising goal for the Challenge and giving your donors suggested contribution levels to help you reach it.
Set a deadline
Since you must log all your contributions on your Blackbaud Participant Headquarters site by midnight the day before your race, we suggest you set a contribution deadline that gives donors enough time to respond to your letter before this date.
Let them know how to donate
Give donors the link to your personal fundraising site – make it easy on them! They will be more responsive if the process is outlined clearly and concisely.
Keep good records
Establish a tracking procedure with your charity so that it can easily record all donations made through your efforts. This will help your charity be prepared to verify your total contributions for Janus after the race.
Send a reminder
Some of the people you reach out to will respond immediately, while others may intend to respond and then simply forget. The best way to send a gentle reminder to potential donors is to give periodic training and fundraising updates.
Send a thank-you
Be sure to acknowledge the gift from each of your donors and let them know how much you appreciate their support. It is also a good long-term strategy to give your donors an update on your race as well. It will be easier to get them to contribute the next time you participate in the Janus Charity Challenge.
Good luck and have fun!!
| 
